Hi, I'm Michal.
I build software and retention systems for US e-commerce brands, and I stop working at 3pm every day. I write about how to run a real business inside that limit.
I've spent a decade building products for other people's businesses: Shopify apps, email systems, the plumbing behind US DTC brands. For most of that decade I worked the way everyone said you should. Nights, weekends, a Saturday maintenance shift logged to the minute. Then I set a hard stop at 3pm. The work didn't shrink to fit, so I started cutting. Kill what nobody would miss. Automate what can run without me. Delegate what someone else can own. Do the rest. I still run WDNN, my retention agency, and the laptop still closes at 3.
3pm is school pickup, and it's the one meeting I never move.
The whole method is in my book, Home by 3pm, out now on Kindle and paperback. Every Thursday I send one story and one tip in the Home by 3pm newsletter, free. If you run a DTC brand and want more repeat buyers, that's what WDNN does. And once a month, I take one founder through installing the method in their own business. Email me if that's you.